Hello! I'm Zishan
I am a 2024 graduate student in Marketing Communication Research at Boston University, specializing in innovative research methodologies and data analysis to solve complex marketing challenges. My focus is on transforming insights into effective marketing strategies.
Zishan Hui
Marketing Communication Researcher
+1 6172068849
+86 17812579582
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EXPERIENCE
2022
Social Responsibility and Foundation Intern
Yonyou Network Technology Co., Ltd.
• Generated social media posts and communicated with clients, enhancing digital engagement.
• Evaluated projects for Yonyou Foundation, resulting in successful funding for initiatives at top institutions like Peking University, Tsinghua University, the Chinese Academy of Social Sciences, and the Shanghai Academy of Social Sciences.
2023
New H3C Technologies Co., Ltd.
International PR Intern
• Managed overseas social media platforms, promoting content for product launches and major events.
• Coordinated marketing strategies with distributors in Malaysia, Singapore, and Thailand. Led the “Been There Series” social media initiative.
• Enhanced social media engagement with emojis and a lighter tone, increasing click-through rates by 20% and audience reach by 30%.
EDUCATION
2023-2024
Master's Degree
Boston University
College of Communication, Master of Science in Media Science: Marketing Communication Research
Related Coursework: Communication Research, Sampling Design and Measurement Techniques, Foundations of Analytics and Data Visualization, Foundations of Machine Learning, Writing for Media Professionals
2019-2023
Beijing International Studies University
Bachelor's Degree
Bachelor of Arts in Chinese-German Interpreting and Translation
Relevant Coursework: German Linguistics, Computer Foundation and Application, Advanced German, German-Chinese Interpretation, Advanced English, Chinese Linguistics and Syntax, German Academic Writing
SKILLS
Programming: SQL(PostgreSQL), Python(Jupyter Notebook), R(RStudio)
Analytic Tools: SPSS, Tableau, A/B Testing, Excel
Language: Chinese, English, German
Fundamental knowledge of machine learning algorithms
Data Visualization and Communication
Questionnaire Design
PORTFOLIO
Research Project
Check out my full reports and project slides on market research and data analysis. Download them here.
This research project aims to assist the client Bank of China in addressing the problem of how to increase credit card usage among college students. The central research question is what factors
influence college students’ credit card choices?
This research aims to provide Nintendo with strategic insights to enhance video game consumption among college students. The research question is: What influences college students’ video game playing?
The scenario revolves around analyzing the “Census Income” Data set, originally extracted by Barry Becker from the 1994 Census database. This research aims to predict whether an individual's income exceeds $50K/year by analyzing the roles of sex and age in income levels.
Here are the presentation slides for an A/B test I led as part of the International Business and Data Analyst Training Project, to optimize Instacart's hiring process by introducing earlier background checks.
Here are the presentation slides for a analysis I conducted as part of the International Business and Data Analyst Training Project, focusing on cost reduction and revenue enhancement for the Lariat Company. The analysis involved applying Excel for financial modeling.
This case study explores two of Nike's successful campaigns, Breaking2 and #YouCantStopUs, highlighting their global impact on brand identity, audience engagement, and product sales.
Check out the brochures and posters I designed. Download them by clicking the pictures.
Writing Sample
Click to download my writing sample.